WorldWideFuture Weblog

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Dear Mr. President

Dear Mr. President;

Congratulations on this fine day for being sworn in as the leader of the most powerful nation on earth. Your speech today was outstanding. I never thought I would say this but today I wish I was American. You have come to this point to bring hope for a brighter future not only for the people you politically represent, but also for the people of the world.

I am sure you know of the joy and the hopes you have wrought from all quarters of the globe. So many of us consider you the foundation of change we hoped for from the United States of America. So many are depending on you to bring about a dramatic change of direction, to make the mark of historical change that comes once in a generation, to finally usher in the 21st century we were all expecting. It is a heavy burden no doubt. I am sure you must feel the weight of the ages, as Lincoln himself must have felt as he too tried to heal the wounds of misdirection and loss of purpose. I wonder what Lincoln would say right now? I am sure he too would be impressed with the hope you represent, and would worry about the mantle of responsibility you now wear. We on the outside of America can only trust that you will have the foresight and wisdom to fulfill your destiny as the leader of a new age.

Watching Obama's Inauguration Speech via web 09.01.20

Watching Obama's Inauguration Speech via web 09.01.20

Our hopes and fears are with you to live up to the promise of becoming the first global president of the United States. In trying economic times, with the constant threat of those who will work against freedom, we truly hope that you find the courage to defeat the forces of cynicism and insularity and protectionism that have threatened the foundations of freedom and democracy for nearly a decade now. We hope you will have the courage to end the pessimistic politics of Fortress America. We hope you will have the courage to finally make America green and to work with the rest of the world to create a truly sustainable future.

Watching Obama's Inauguration Speech via TV 09.01.20

Watching Obama's Inauguration Speech via TV 09.01.20

Long live your words last November: “If there is anyone out there who still doubts that America is a place where all things are possible, who still wonders if the dream of our founders is alive in our time, who still questions the power of our democracy, tonight is your answer.”

Amen, Mr. President.

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January 21, 2009 Posted by | economy, future, politics | , , , , , , , , , , , , , , | 3 Comments

A year for educating green

The CBC, Canada’s national broadcaster, with sponsorship from Cisco has developed an interesting project called One Million Acts of Green. The idea is that people can register their act of environmental kindness or sustainability on the website to reach the goal of one million acts. The contributions in terms of greenhouse gases saved are calculated and noted. (The site currently states that 666,527 acts have saved an estimated 36,043,512 kg of green house gas to January 09 2009).

Now, while I consider things like changing to CFC bulbs or turning off the lights to be of marginal impact on a huge global problem, and pales in comparison to what countries like Germany are doing as a nation. But perhaps this challenge is an interesting take on the idea. I fear that people will soon suffer from over-saturation about talk of the environment and will soon tune out on the message (much like in the 1980s). The current economic picture may compound this effect, where considerations about the environment and economic sustainability will take a back seat to “jobs”. (Never mind that gas prices here are half of what they were earlier this year). Perhaps challenges like One Million Acts of Green will keep the fires burning so to speak, but then again, I hope it does not trivialize the problems or challenges. When it comes to educating the public, and our youth, about the necessity of the smaller footprint, we need to go big or go home.

Hopefully each citizen will consider that the best way they can make change for a sustainable future is by political action. A great example is Hermann Scheer, a German parliamentarian who has been a major force in helping Germany become a shining green economic powerhouse. The same CBC mentioned above had an eye-opening show (“The Gospel of Green” on our national investigative documentary program called the fifth estate), about Germany’s resolve to create jobs and a sustainable future by dramatically switching to renewable energy systems. A full 35% of jobs in Germany is expected to be in the renewal energy field by 2025.

When it comes to keeping people, industry and government moving forward to solutions to complex problems in energy, transportation, food production, communications and biotechnology, (the “Big Five” economic giants) I like to keep in mind Doug Hall’s three laws of marketing physics as outlined in his book: Jump Start Your Business Brain. Hall states people will stay the usual course unless something moves them off that course, (think Newton’s Laws of Motion). The Hall Three Laws are:

1. Overt benefit (must clearly state: What’s in it for me to change)
2. Real reason to believe (must clearly state why someone should believe you have a better answer)
3. Dramatic Difference (your solution must be dramatically different from previous efforts)

Simple in theory, perhaps not always implemented in practice, but it would behoove those that want to change the way our society operates is to ensure they are obeying Hall’s laws. To educate people and transform their way of life we need to make the project big, dramatic and rich in purpose. We need to clearly show that sustainable energy and food and transportation means jobs, and a future of possibilities. Most importantly, we need to show politicians and corporate decision makers a million reasons why this change is important to all of us in the worldwide future.

One Million Acts of Green
CBC fifth estate on Hermann Scheer

January 5, 2009 Posted by | economy, education, Environment, future, sustainable future, transportation | , , , , , , , , , , , , | Leave a comment